ROBERTO COIN JEWELRIES

An important Italian jewelry brand like this must be immediately recognizable also in the interior of its shops and luxury malls worldwide. This tenet influenced the whole project, determining how and where each jewel is showcased, from precious stones to diamonds. Materials, best lighting and custom-made layouts carefully interpret the nature of the different places in the world where we can find this brand (Europe, United Arab Emirates, United States of America, Russia, Azerbaijan, Bahrain, Venezuela).

The first shop completely built with the new concept design, planned by the Studio in accordance with the brand’s requirements, is in Rome, in an exclusive location between Via del Babuino and Via Margutta. In addition to the personalized design of the entire showcase equipment, we wanted to maintain the brand’s distinguishing features: a gold leaf portal with the company logo, walls to display the owners’ pieces of art and an exclusive lounge where the most important customers are welcomed. We have chosen light-shaded and extremely decorative materials, combining them with clean shapes and contemporary taste. Burnished metal, platinum-lacquered furnishings and the natural tones of the carpets and statuary marble floors play an underpinning role in a project whose goal was never to dominate the jewel, but rather to enhance its features.