ROBERTO COIN BASELWORLD FAIR

The stand of almost 500 m² is rebuilt at each edition of the Basel fair with small variations.

This extraordinary two-story structure suggested a very evocative façade image. The main theme of the perspective drawings recalls the “golden door” already designed for the Roberto Coin jewelers, but here it is doubled in scale to maximize the brand during the exhibition. Being in the spotlight is the driving force behind the choice of materials enhancing the façades, such as precious metals, crystal chandeliers and the vegetation cascading down the balcony. Inside, there is a large lounge with a bar, areas to welcome customers and a dedicated area that reproduces a small jewelry with the original furnishings of the concept design.